Microsoft Advertising puts your business on Bing, Yahoo and DuckDuckGo, reaching an older, higher-income audience, often at a lower cost per click than Google.
A meaningful share of searches happen on Bing and its partners, and many of those searchers are exactly who you want to reach.
Desktop and work-computer users, and many older buyers, search on Bing by default.
Google clicks keep getting more expensive while similar Bing traffic often costs less.
Copying Google campaigns into Bing without adjustment wastes the opportunity and the budget.
We treat Bing as its own channel with its own audience, not a copy of your Google account.
We set up or audit your Microsoft Advertising account with clean structure and tracking.
We bring over what works on Google, then adjust keywords, bids and ads for Bing's audience.
For B2B services, we target by company, industry and job function using Microsoft's LinkedIn data.
Ads and extensions written to stand out on Bing, Yahoo and partner sites.
Calls, forms and bookings tracked through Command Center so you see real cost per lead.
Regular bid, keyword and budget adjustments, with monthly reporting alongside your other channels.
Your campaigns don't stop at the click. Every call, form and message lands in Command Center with its source attached.
We review your current ads, rankings, listings and tracking to find what's wasting money and what's working.
You get a channel plan built around your services, service area, budget and goals.
We build campaigns, optimize listings and connect tracking so every lead lands in your CRM.
Monthly reviews, testing and budget shifts based on booked jobs, not clicks.
For many businesses, yes. Bing reaches a different audience than Google, often at a lower cost per click. It works especially well as an addition to a strong Google Ads program.
On Bing, Yahoo, AOL, DuckDuckGo and Microsoft partner sites, plus inside Microsoft products like Edge and Outlook.
No. Your ad budget is paid directly to Microsoft. Our fee covers strategy, setup and ongoing management.
Yes, and that's what we recommend. Managing both together lets us move budget to whichever platform is producing leads at the best cost.
Book a free strategy call and we'll show you the search volume and estimated costs for your services on Microsoft Advertising.
Month-to-month plans. Ad spend is paid directly to Microsoft, separate from our fee.
